About the marketing idea of real estate by Nino joseph mihilli

Real Estate Marketing Ideas

 Your Website

Your website is the basis for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of resident and  financiar search for trading real estate online. This means your website is scathing to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company. That said, there’s a few policy that are highly likely to have a strong impact for you in 2016. Here are our favorite ideas.

1. Get a Responsive Website – Ensure your website is optimized for mobile devices. Your ability to reach and attract more potential tenants, brokers and investors increasingly hinges on the user experience of the website displayed on their device.  Remember that more than 13% of CRE visits are from mobile devices* . In order to communicate your brand and services effectively, it is crucial that your site is optimized for all platforms (iOS, Android, Windows) and devices (desktop, smartphone, tablet).

2. Maintain an Active Blog – A company blog is a great marketing tool that can have massive impact for search engines, social media visibility, and a great place to begin dialogue with your potential client base. Educate your clients with tips and advice, highlight lease transactions, key company updates, and discuss relevant industry and local market news. As an expert in your field, this is your chance to demonstrate your knowledge and position yourself as an authority – and invite comments and suggestions from your readers, of course.

3. Update Company News – If a blog is too resource-intensive, you could consider creating a news section on your site to feature important company updates,  press releases, and survey/research results. This will give search engines (and your clients) a positive signal that your company is active and growing, a very valuable and important trust factor. Also, a new section typically requires less commitment on your part and will be easier to maintain

4. Publish Market Reports – A valuable real estate marketing idea would be to create a local market report for the markets your operate in. Include data points like rentable square footage (RSF), average rent prices, vacancy data, absorption rates and any significant transactions. Highlight it on your website as a monthly (or quarterly) feature and you will surely generate more eyeballs and interested readers.

5. Create Videos – Videos are a powerful medium that are still not very prevalent in the marketing mix of most CRE companies. Not only does a marketing video give your audience a different kind of medium to interact with (and one that generally encourages them to spend a while on your website), but this also allows you to better showcase your company, your properties and make yourself stand out from competitors.

6. Include a newsletter sign-up This is an easy and free way to help you build up a database of potential clients and partners. Even if you don’t yet have a concrete email marketing strategy in place, it doesn’t hurt to ask for emails and start building your list in the mean time.

7. Improve SEO – Make sure your real estate website ticks off the right boxes in terms of SEO (Search Engine Optimization). An effective SEO strategy can help generate massive “free” traffic from Google and other search engines and help you generate visibility for targeted keyword terms related to your business. More and more potential tenants and investors are using online searches to research properties, don’t be left out of the game.

8. Consistently Track Your Results – At a minimum, make sure you are running Google Analytics on your website to track marketing performance and make sure you look at results at least once a month. This will help you make better, informed marketing decisions and enable you to understand if your website is having any significant impact. If your website is not generating prospects for your company or property, it’s time to revisit and take action.

9. Launch a Company Newsletter – Email remains one of the most effective forms of communication for brands moving into 2016 with a higher response rate than almost any other online format. Not only does a regular company newsletter allow you to stay in touch with your most valuable prospects and customers, it provides a means to showcase the activity of your company, offer valuable free information, and build a relationship that transcends the anonymity of your website.

10. Get Active on LinkedIn – In recent years, LinkedIn has become the ‘de facto’ platform for professionals to network. Its 300 million user base consists of just about every professional in the commercial real estate, finance, investing, or legal fields you could want to meet, and it offers a powerful marketing and engagement system with blogging, group discussion boards, and search functions. Combined with ultra targeted advertising, LinkedIn is an important focus for any business in 2016.

11. Run Targeted Advertising Campaigns with Google – Google AdWords offers a fast, efficient and scalable way to target potential tenants and investors online. Programmatic advertising allows you to showcase your services or offers in specific locations in search results, or with display and retargeted ads for people visiting your website or those of your competitors. To put it simply, this is the fastest way to get in front of your most likely prospects.

12. Run a Remarketing Campaign – Remarketing allows you to recapture traffic on your website, showing ultra-targeted ads only to people who have already visited or performed a specific action on your website. Because more than 90% of your web traffic won’t take an action when they visit, you need to increase return rates – retargeting allows you to do just that.

13. Submit Guest Content – This tactic is effective for two reasons. To start, it gets your name and brand on large websites (news platforms, blogs, trade journals) that your target market trusts. That content allows you to gain exposure you may not be able to gain on your own website, at least not yet. Second, you get a powerful link to your website. This can drive traffic to your site, but also has important SEO value and can improve your ranking in search engines.

14. Launch a Video Marketing Campaign – Video is one of the highest engagement rate tactics in digital marketing. People like video and it is more accessible than ever before. By producing high quality marketing videos of your properties, publishing interviews, or creating high quality videos that showcase your company, you can drive traffic from YouTube, Facebook, and Vimeo. All three platforms offer incredibly targeted advertising as well to increase your online reach.

15. Optimize Your Twitter Marketing Campaign – In the last year, Twitter has introduced several new marketing tools, including the ability to showcase specific content from your site, embed multiple images in a tweet, and even capture email addresses directly from an ad you run on twitter. Use these tools to share new ideas, events, and property updates with your customers and prospects and to continue growing your network in 2016.

16. Create and Publish High Quality Content – High quality content is one of the most valuable currencies on the Internet today. “Okay” isn’t good enough. You need to produce exceptional, well-written blog posts, informative articles, high quality HD videos, infographics showcasing interesting data, and other educational content that can capture attention from prospects when they visit your website. Good content helps you build an audience, create trust, and allow you to leverage the other distribution tactics listed above as well.

17. Host a Broker Event – Hosted events are always popular, drawing people from across the spectrum of your industry, giving your properties much needed exposure, and allowing you to meet new people. A good broker event will allow you to engage with people and build relationships in ways you may not be able to otherwise online.

18. Attend Meetups and Professional Events – Meetup.com is one of the world’s most powerful real-world networking platforms, bringing people together to discuss shared interests in thousands of groups. Create your own professional group to gather people interested in real estate, finance or marketing, or join another group if there is one that fits your interests. There may be several, offering you the opportunity to network and build connections more easily.

19. Create a Strong Presentation – A good presentation can be an incredibly effective way to convey your brand story and communicate your services to prospective clients. But it needs to be of the highest possible quality if you want to make a lasting impression. Invest in a professionally-made presentation that is engaging, on target with your audience, and tells a compelling story.

20. Update Your Print Collateral – The quality of the print collateral you send to your clients, says a lot about you as a company. If it’s been some time since you last updated this or you still don’t have professional graphic design for your marketing materials, consider investing in new collateral in 2016, updating any contact information, social media links, website links, and imagery to match your online presentation.

21. Back a Local Charity or Organization – There is nothing more fulfilling than working with a local organization or charity that you feel strongly about. It’s a great way to give back to the community, and it happens to get your name out there and allow you to engage with people in ways that aren’t possible from a strictly business perspective. Make sure to choose an organization that matches both your brand and business goal – it should be one you feel strongly about.

22. Buy Media in Traditional Outlets – While advertising dollars continue to shift online, there are still plenty of affordable and effective options offline in trade journals, newspapers, and even on billboards or local print ads. If your goal is to increase reach, build your brand, and make sure locals recognize you and your property, this is still one of the best ways to do so. Just make sure to test your efforts to see what drives the most interest. Consider making custom website URLs you can drive people to from these ads to measure which is most effective.

23. Impress with Drone Photography – Over the past two years drone photography and videography has become much more accessible and affordable allowing real estate marketers to capture beautiful imagery of their real estate assets. Consider upgrading your images with HD drone photos to give your marketing collateral a much bigger “wow” factor.

23. Ask for Referrals – It doesn’t get any simpler or more effective than this. Word-of-mouth marketing can help you drive a significant increase in inquiries without having to spend heavily on marketing materials or advertising. The key is to actually ask. Create a referral request program with potential partners, maintain close relationships with previous clients, and follow up frequently to ensure you’re tapping every potential source in 2016.

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Buisness Intelligence/Nino Joseph Mihilli

Buisness Intelligence

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. BI encompasses a variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.

The potential benefits of business intelligence programs include accelerating and improving decision making; optimizing internal business processes; increasing operational efficiency; driving new revenues; and gaining competitive advantages over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.
BI data can include historical information, as well as new data gathered from source systems as it is generated, enabling BI analysis to support both strategic and tactical decision-making processes. Initially, BI tools were primarily used by data analysts and other IT professionals who ran analyses and produced reports with query results for business users. Increasingly, however, business executives and workers are using BI software themselves, thanks partly to the development of self-service BI and data discovery tools.
Business intelligence combines a broad set of data analysis applications, including ad hoc analysis and querying, enterprise reporting, online analytical processing (OLAP), mobile BI, real-time BI, operational BI, cloud and software as a service BI, open source BI, collaborative BI and location intelligence. BI technology also includes data visualization software for designing charts and other infographics, as well as tools for building BI dashboards and performance scorecards that display visualized data on business metrics and key performance indicators in an easy-to-grasp way. BI applications can be bought separately from different vendors or as part of a unified BI platform from a single vendor.
BI programs can also incorporate forms of advanced analytics, such as data mining, predictive analytics, text mining, statistical analysis and big data analytics. In many cases though, advanced analytics projects are conducted and managed by separate teams of data scientists, statisticians, predictive modelers and other skilled analytics professionals, while BI teams oversee more straightforward querying and analysis of business data.
Business intelligence data typically is stored in a data warehouse or smaller data marts that hold subsets of a company's information. In addition, Hadoop systems are increasingly being used within BI architectures as repositories or landing pads for BI and analytics data, especially for unstructured data, log files, sensor data and other types of big data. Before it's used in BI applications, raw data from different source systems must be integrated, consolidated and cleansed using data integration and data quality tools to ensure that users are analyzing accurate and consistent information.
In addition to BI managers, business intelligence teams generally include a mix of BI architects, BI developers, business analysts and data management professionals; business users often are also included to represent the business side and make sure its needs are met in the BI development process. To help with that, a growing number of organizations are replacing traditional waterfall development with Agile BI and data warehousing approaches that use Agile software development techniques to break up BI projects into small chunks and deliver new functionality to end users on an incremental and iterative basis. Doing so can enable companies to put BI features into use more quickly and to refine or modify development plans as business needs change or new requirements emerge and take priority over earlier ones.
Sporadic usage of the term business intelligence dates back to at least the 1860s, but consultant Howard Dresner is credited with first proposing it in 1989 as an umbrella category for applying data analysis techniques to support business decision-making processes. What came to be known as BI technologies evolved from earlier, often mainframe-based analytical systems, such as decision support systems and executive information systems. Business intelligence is sometimes used interchangeably with business analytics; in other cases, business analytics is used either more narrowly to refer to advanced data analytics or more broadly to include both BI and advanced analytics.

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About Social Marketing by Nino joseph mihilli

 Social Marketing

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." This technique has been used extensively in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.

Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the "marketing mix." This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the "Four Ps" of marketing. Social marketing also adds a few more "P's." At the end is an example of the marketing mix.

Product

The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection). In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem. The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.

Price

"Price" refers to what the consumer must do in order to obtain the social marketing product. This cost may be monetary, or it may instead require the consumer to give up intangibles, such as time or effort, or to risk embarrassment and disapproval. If the costs outweigh the benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted. However, if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater.

In setting the price, particularly for a physical product, such as contraceptives, there are many issues to consider. If the product is priced too low, or provided free of charge, the consumer may perceive it as being low in quality. On the other hand, if the price is too high, some will not be able to afford it. Social marketers must balance these considerations, and often end up charging at least a nominal fee to increase perceptions of quality and to confer a sense of "dignity" to the transaction. These perceptions of costs and benefits can be determined through research, and used in positioning the product.

Place

"Place" describes the way that the product reaches the consumer. For a tangible product, this refers to the distribution system--including the warehouse, trucks, sales force, retail outlets where it is sold, or places where it is given out for free. For an intangible product, place is less clear-cut, but refers to decisions about the channels through which consumers are reached with information or training. This may include doctors' offices, shopping malls, mass media vehicles or in-home demonstrations. Another element of place is deciding how to ensure accessibility of the offering and quality of the service delivery. By determining the activities and habits of the target audience, as well as their experience and satisfaction with the existing delivery system, researchers can pinpoint the most ideal means of distribution for the offering.

Promotion

Finally, the last "P" is promotion. Because of its visibility, this element is often mistakenly thought of as comprising the whole of social marketing. However, as can be seen by the previous discussion, it is only one piece. Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product. Public service announcements or paid ads are one way, but there are other methods such as coupons, media events, editorials, "Tupperware"-style parties or in-store displays. Research is crucial to determine the most effective and efficient vehicles to reach the target audience and increase demand. The primary research findings themselves can also be used to gain publicity for the program at media events and in news stories.

Additional Social Marketing "P's"

Publics--Social marketers often have many different audiences that their program has to address in order to be successful. "Publics" refers to both the external and internal groups involved in the program. External publics include the target audience, secondary audiences, policymakers, and gatekeepers, while the internal publics are those who are involved in some way with either approval or implementation of the program.

Partnership--Social and health issues are often so complex that one agency can't make a dent by itself. You need to team up with other organizations in the community to really be effective. You need to figure out which organizations have similar goals to yours--not necessarily the same goals--and identify ways you can work together.

Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.

Purse Strings--Most organizations that develop social marketing programs operate through funds provided by sources such as foundations, governmental grants or donations. This adds another dimension to the strategy development-namely, where will you get the money to create your program?

Example of a Marketing Mix Strategy

As an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements:

• The product could be any of these three behaviors: getting an annual mammogram, seeing a physician each year for a breast exam and performing monthly breast self-exams.
• The price of engaging in these behaviors includes the monetary costs of the mammogram and exam, potential discomfort and/or embarrassment, time and even the possibility of actually finding a lump.
• The place that these medical and educational services are offered might be a mobile van, local hospitals, clinics and worksites, depending upon the needs of the target audience.
• Promotion could be done through public service announcements, billboards, mass mailings, media events and community outreach.
• The "publics" you might need to address include your target audience (let's say low-income women age 40 to 65), the people who influence their decisions like their husbands or physicians, policymakers, public service directors at local radio stations, as well as your board of directors and office staff.

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